Thinkingcap business issues

A modern business parable

Consultancy - a broken paradigm?

26th April, 2004

Part I

• In the beginning, people in business worked a lot - it was tough.
• To make things easier, smart people innovated using technology.
• Non-innovators copied innovators - they employed consultants who had learned from innovators.
• Consultants were perceived as valuable and their rewards increased.

Part II

• The supply of experienced consultants could not meet demand.
• Soon, anyone who could talk and read became a consultant.
• In good times, the lower quality of advice went unnoticed; the high fees ensured that only strong clients prospered.
• In bad times the consultancy market collapsed and consultants had to get real jobs - it was tough.

Part III

• Now business people want solutions not help to find solutions.
• This is where we at Thinkingcap, and our Associates, come in. We build solutions that are reviewed and revised rapidly until they do exactly what is needed.
• You could say that we have cut out the middleman!