New Keyword Crawler for Espotting

9 August, 2004

A new keyword crawler built on the Thinkingcap platform is now in pilot use by Espotting. Dylan Fuller, Product Director of Espotting, said:

"The Thinkingcap Keyword Crawler will further enhance Espotting's great service to our advertisers and increase our competitive edge. We are impressed with the speed and flexibility that comes with using Thinkingcap."

" The first demo application was built in a week and from then on development was in short cycles. At the end of each cycle, users could do a hands-on review, and suggest improvements. Because users were involved throughout the development process, the final testing went very smoothly. "

" The Keyword Crawler is a valuable productivity aid for our editors. It enables them to concentrate on reviewing the information the crawler mines, to ensure that keywords are 100% relevant to the advertiser's paid listings campaign. Espotting prides itself on the accuracy and relevancy of its paid listings. "

For further details see the full case study.